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For each visitor, you can have arbitrary number of tags. Each tag is key:value pair. Tags are stored in the profile under db.tags, i.e.

Tags can be

  • imported from CSV or JSON for selected visitor identifications, i.e. for email address
  • set from an event in web

Example: following pageview event will update tag myKey and userType:

Note: if you already have tags/fields in Email database in Mailchimp, Apsis, etc. After setting-up the integration with Persoo, you will find them in visitor profile under  db.mailchimp, db.apsis, … having similar structure as tags.


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