Technical guide speaks about “objects” in Persoo. What they mean, what are they used for, how are things computed.
You/Web site sends Events to Persoo. Persoo process these events, aggregate useful data to Visitor Profiles and reacts to Event by displaying Offers (content on various marketing channels – web, emails, …).
You can upload various Data Tables to Persoo and use them as look-up tables for more rich Visitor Profile preferences or to recommend personalized data table items. Most often you works with products. Products in Persoo supports variants/item groups.